Meet Highlander Marketing
Marketing Strategy & Services Built for Business Growth
Big Brand Strategies. Small Business Success.
At Highlander Marketing, we bring big-brand marketing expertise to small and mid-sized businesses across Southeastern Massachusetts and beyond. Whether acting as an extension of your team or serving as your Fractional CMO, we deliver data-driven strategies and custom marketing solutions that drive real, measurable growth.
Based on the South Coast of Massachusetts, we specialize in helping local businesses stand out with high-touch service, smarter campaigns, and results that drive real business growth.
Let’s build something great together.
Our Values
At Highlander Marketing, we prioritize strategy, transparency, and personalized service. Our approach is rooted in data-driven decision-making, open collaboration, and a deep commitment to delivering real business growth — not just marketing activity.
Strategic
We develop data-driven marketing plans aligned with your business goals and customer needs — ensuring every tactic has a purpose, supports your growth, and delivers measurable results.
Transparent
No hidden fees. No fluff. Just honest insights, real-time reporting, and clear marketing strategies that keep you informed and empowered.
Personal
We build long-term partnerships by taking time to understand your business — delivering customized marketing solutions that fit your unique needs, goals, and growth stage.
From Strategy to Success
With a background leading marketing efforts for global powerhouses like Bose, IBM, Panasonic, and GE, Ian saw firsthand how strategic marketing drives business growth. But he also saw small and mid-sized businesses struggle to access that same level of insight and expertise.
Highlander Marketing was built on the belief that businesses deserve more than generic campaigns—they need tailored strategies, high-touch service, and marketing that drives real, measurable results.
As a Fractional CMO, Ian takes a consultative, hands-on approach to helping businesses grow. Based in Dartmouth, MA, he understands the unique challenges and opportunities of the South Coast market, and helps local businesses compete—and win.
At Highlander Marketing, the goal is clear: deliver expert strategy, meaningful outcomes, and a true partnership that fuels sustainable growth.
Ready to build something great? Let’s talk.
Ian McGonnigal
Founder, Highlander Marketing
Ian McGonnigal is a strategic marketing leader with a passion for helping businesses grow through smart, effective digital marketing. With over 20 years of experience, he’s led marketing strategy and campaigns for iconic brands like Bose, GE, Charles Schwab, Panasonic, and IBM—as well as for innovative startups and fast-growing companies looking to stand out and scale up.
His expertise spans a wide range of industries, including technology, healthcare, financial services, consumer goods, manufacturing, and professional services. From SEO and content strategy to digital advertising and brand storytelling, Ian blends deep knowledge with a practical, results-driven mindset to help clients achieve measurable business outcomes.
Ian’s work has been featured in Ad Age, Adweek, and Inc., and he’s spoken at leading industry events about how marketing can drive real business impact.
At Highlander Marketing, Ian brings that big-brand expertise to small and mid-sized businesses, serving as a Fractional CMO and trusted partner for companies ready to think bigger, move faster, and grow smarter.