Peak Perspectives Where Strategy Meets Substance – Practical Ideas to Elevate Your Marketing Think Like a Big Brand (Without Spending Like One)Everyone wants to “market like a big brand.”But what does that actually mean — and can small businesses really do it? The short answer?... Read More How to Set Marketing Goals That Actually Drive Growth"Get more customers." "Make more money." "Grow the business." These aren’t bad goals — they’re just not goals you can act on. At Highlander... Read More The Difference Between Marketing Strategy and Tactics (And Why It Matters)If you’ve ever said something like: • “We need to post more on Instagram,” or • “Let’s run a Google Ads campaign,” or • “We should do a... Read More
Think Like a Big Brand (Without Spending Like One)Everyone wants to “market like a big brand.”But what does that actually mean — and can small businesses really do it? The short answer?... Read More
How to Set Marketing Goals That Actually Drive Growth"Get more customers." "Make more money." "Grow the business." These aren’t bad goals — they’re just not goals you can act on. At Highlander... Read More
The Difference Between Marketing Strategy and Tactics (And Why It Matters)If you’ve ever said something like: • “We need to post more on Instagram,” or • “Let’s run a Google Ads campaign,” or • “We should do a... Read More
